I started Under the Goggles in 2016 as a blog about virtual reality, but within a couple of years I lost my passion for writing about the topic. I allowed UtG to shutter. I allowed its content to vanish, keeping only the URL. I honestly thought I was done with this place. My path to relaunching it is directly related to my social media choices over the years.
Like anyone my age I was big into message boards back when they were big. I moved away from them and into “mobile first” social media when I got my first Android phone, having basically skipped Friendster and Myspace. I tried all the mobile social apps, but even that early on the gravity of Facebook was real. All the people I had ever known were joining so that was the winner for me for a while. When Google+ launched as “invite only” in 2011 I wanted in desperately. I had a friend get me in the door and I was immediately underwhelmed. The site was different than Facebook and I only knew the one person. It was all so meh for me. Even in 2011, though, there were articles and pundits warning of the menace of Zuckerberg and his app. Then I read that Google+ wasn’t the place to find the people you know but rather it was the place to find people with shared interests. That idea really struck me and I began following people that I never met but that posted content that I enjoyed. It completely transformed my relationship with Google+. I fell in love with the site during the course of 2012. Mid-year 2013 I closed my Facebook account and vowed to never return. Google+ had been my primary social media account ever since. I dabbled in Twitter and Reddit and tried a few start-ups but the Ploos, as we liked to call it, had me hooked. Years later, in late 2018, some Google bro was giving a presentation about whoknowswhat and one of the bullet points in that presentation stated that Google+ would be closing within a year. The site experienced a mass exodus within days. People jumped over to Facebook and Twitter pronto. Those who remained began seeking their own solutions to the shutdown. My solution is to resuscitate this blog and to get deeper into Twitter and a start-up named MeWe, with an eye towards other new start-ups. This blog will work as my flagship. I commit to keeping it open for the long run, with updated links to where I can be found online. I don’t know how often I’ll post here (though I’m feeling ambitious today!) and I don’t know what topics I’ll cover, but at least as a tool of where to find me I will keep this site operational.